Classified ads are nearly everywhere nowadays. It is one of the most affordable and effective methods for marketing a company?s services or products. However, those people who say that writing a classified ad is an easy thing to do could not have been any more wrong. It is true that these ads do not imply writing too many words as it is the case of articles for instance, but there are some highly important factors that need to be taken into serious consideration the moment one starts writing such an ad. Whether the ad is related to apartments for rent, cars, electronics or clothes for sale or even job opportunities, the writer of the ad needs to pay great attention to certain aspects in order to make sure the result is the one intended.
First, it is important to learn that there are three important parts of these ??????? ???. Each part has its significant importance and they cannot go one without the other being well written. One of these parts is the headline of the classified ad and its main purpose is actually to sell the ad. This means that the headline is the one supposed to convince the reader to click the ad and see what you, as the provider, have to say in that ad. As a result, the headline has to be something of impact, something that would make the reader want to learn more about what is in the ad and read it.
If the writer chooses headlines that are of impact but the moment people access the ad see nothing they might be interested in, chances for people never to access ads from the same provider significantly increase, which definitely affects the company?s popularity and integrity on the long term. Experts recommend beginning the headline with an action word, which will stir people?s curiosity, with a question, a startling statement or even asking for the reader?s opinion.
The second part of ??????? ????? ??? is the body copy and its main purpose is actually to set the call for action (the latter being the third part of an ad). It is commonly known that the main reason why these classified ads exist is for people to click them and directly access the website these ads are promoting. However, there must be a reason why people should click that ad and that reason is this body copy. The reader should find out from the body copy of the ad what exactly his or her benefits of clicking that ad are. You should list the main features of the product you are promoting in the body copy and the benefits of that product to make people aware of them.
The third part that was also mentioned before is the call for action. People who want to post classified ads on online platforms such as Dallel should not forget about the importance of the call for action. The writer has to pay attention at the words they uses in this part, because this is the way they are asking the readers to click that ad.